Tag Archives: marketing

CSM Short Courses Easter School!

Students travel from all over the world to study Short Courses at Central Saint Martins. We meet students who are changing career, preparing for a degree, beginners, enthusiasts, experimenters, and everyone in between. We spoke to some of our Easter School students about their Short Courses and why they chose to study with us

Helene Rosas - Fashion Design and Marketing ©Jet
Helene Rosas – Fashion Design and Marketing ©Jet

What’s your name and where do you come from?

My name is Helene and I live in France.

You’ve been studying Fashion Design and Marketing this week, why did you choose this course?

I am looking for a job in Fashion Design but, for me, it is important for a fashion designer to know how to build a brand and know the marketing process that comes with it. I feel it is important to know how this world works. My course has been taught by Erica Charles who is very experienced and really knows what she is talking about. Erica was really stunning, and we can all tell how passionate she is. She has taught me that even though some brands are not huge, there is a world behind it that was not obvious first. London has been an inspiration as well! The people, the museums, the streets…London has a very important cultural influence around the world. Everyone knows it, but you can feel it when you are here.

Sarah Beka - Jewellery Making for Beginners ©Jet
Sarah Beka – Jewellery Making for Beginners ©Jet

What’s your name and where do you come from?

Sarah, I’m Belgian and I live in London, UK.

You have studied Jewellery Making for Beginners this week. Why did you pick this course?

I’ve always wanted to learn about making jewellery and how to work with metals. The techniques I have learnt and the professionalism of the tutor have been the best thing about the course. As I am a beginner at making jewellery, I feel I’ve learnt everything I need to know to start making on my own! The tutor, Anastasia Young, has been great. She gives clear explanations and is always ready to give help and advice. Anastasia has lots of experience in Jewellery. This was a great course to develop my potential, and I would like to come back for more courses!

Ingrid Monti - Fashion Design and Marketing ©Jet
Ingrid Monti – Fashion Design and Marketing ©Jet

What’s your name and where do you come from?

My name is Ingrid and I am from Paris, France.

You have studied Fashion Design and Marketing this week. Why did you pick this course?

 I chose this course for two reasons. The first is Erica Charles, the tutor. I read her profile and I was really impressed by her career and thought that she would have a lot to teach me (and I was right!). The second is that my previous career was only related to product and I felt marketing was something I needed to fill the gap.  When I arrived on the Monday morning, the sky was grey and the fountains outside the building were making steam. It really added some drama to arriving at CSM. Inside, I was thinking “Wow! I am studying at Central Saint Martins!” I feel like I am in the right place. Central Saint Martins and London has a different spirit to anywhere else: everything is cooler, less formal. The city has some amazing architecture but it is the people and their style that I like to observe.

Ingrid runs her own accessories brand Sainte Isaure which you can follow on Instagram and like on Facebook 

Costantina Boubouka - Fashion and Textile Forecasting ©Jake Longley
Costantina Boubouka – Fashion and Textile Forecasting ©Jake Longley

What’s your name and where do you come from?

I am Constantina and I am Greek/Italian, but live in London, UK.

Why did you pick Fashion and Textile Forecasting for your studies?

I chose this course to get a better understanding of the industry and to find out what areas to focus on as a Trend Consultant. The variety of the subjects on the course have been amazing and it has been great to learn about the different areas people in the industry look to for inspiration. Our tutor, Bridget Miles, is a very knowledgeable tutor. She is very patient and open to discussions with her class. London is such an inspiring city to be in. It is a multicultural hub that is perfect for someone who wants to start their own business or kick start their career. The city surprises me every day with the new shops, galleries, and restaurants. They say that if you get tired of London, then you’re tired of life!

Chloe Mercer - Set Design for Film & Television ©Jake Longley
Chloe Mercer – Set Design for Film & Television ©Jake Longley

What’s your name and where do you come from?

I am Chloe and I am from York, UK.

You have studied Set Design for Film and Television. Why did you pick this course?

I wanted to build upon the Fine Art degree I have as well as aid my development. The course is helping me prepare for a new job that I am moving into. The class size is small so one to one contact with the tutor, Clara Zita, really helps you to understand and feel confident in your ideas and progress. The course covers 3D model making which I have not had much experience in before. I now feel confident in the process and method! It’s been nice to be taught by a tutor who currently works in the industry so they can offer first-hand experience and knowledge. I have not been able to get out to see much of London and the exhibitions as I’ve been staying behind after class to use the facilities Central Saint Martins has.

Inhara Ortiz Toledo - Fabrics and Fibres ©Jake Longley
Inhara Ortiz Toledo – Fabrics and Fibres ©Jake Longley

What’s your name and where do you come from?

My name is Inhara, I am Mexican and I live in London, UK.

Which course have you studied with us this week?

I have studied Fabrics and Fibres, taught by Veronica Shattuck. I picked this course because I would like to get involved with the sustainable fashion industry. Learning where and how fabrics are made is very important and interesting to me. Meeting new people from around the world has been great and, as part of the course, I learnt how to make fabric from a fibre! Veronica, our tutor, is very good and knows so much about the topic, she has so much experience. I’ve loved studying at Central Saint Martins, it’s so relaxed and inspirational. You can follow my work here: @Obope

Marta Botas Perez - Fashion and Textile Forecasting ©Jake Longley
Marta Botas Perez – Fashion and Textile Forecasting ©Jake Longley

What’s your name and where do you come from?

I’m Marta and I am from Spain.

Why did you pick Fashion and Textile Forecasting for your studies?

I chose this course as I would like to work in the fashion business as a buyer. The course allows you the freedom to express total creativity in your works, to share them with your mates, as well as meet and learn from new people from different cultures. I felt very happy and comfortable at Central Saint Martins. I think it is a very good opportunity to develop your artistic talent and other creative people. I would really like to come back to study more short courses and maybe a Master’s degree. My experience of CSM and London has been amazing.

Our Easter School is fast approaching, please check our the Short Course website for all available courses and dates.

Interview Season! Fashion Folio: Design and Communication

Fashion Folio Course Coordinator Beckie Leach talks about BA and MA interviews season and the culmination of one year’s hard work on the Fashion Folio course.

As spring arrives in London, the Fashion Folio studios are a flurry of nervous excitement as students set out their work for interview and portfolio review for some of the countries top undergraduate and postgraduate courses. The studio is a jam-packed sensual array of colour and texture; piles of homemade sketchbooks, research folders, knitted and stitched textiles sit on every available surface, anticipating thorough exploration.

Research

As the Course Coordinator, this is my favorite time of year; it is when I get to see everything the students have been developing during their year on the Fashion Folio. Every year I am astonished by the quality, variety and the sheer amount of effort each of the students put into their work, and this year is no exception. Each student has filled their area with a huge amount of drawings, research, sketchbooks, journals, fabric samples and garments.

Knit and Illustration

There is no prescribed ‘house’ style on the Fashion Folio, rather every student is encouraged to develop their own style and approach. Students are taught to find their own way of drawing, method of working, and to research the things that really interest them; this results in students developing a unique approach to Fashion Design and/or Communication that suits them.

collage
collage

Students are encouraged to apply for courses at a wide range of different institutions. Current students are applying for undergraduate and postgraduate courses in Fashion Design Womenswear, Menswear, Print, Knit, with Marketing, Fashion Communication, Textile Design and Fine Art at institutions including Kingston University, Westminster University, Central Saint Martins, London College of Fashion and the Royal Academy Antwerp.

Menswear
Menswear

The Fashion Folio is a highly intensive one-year Fashion Course designed to support you to develop your ‘best’ portfolio of work possible to apply directly to a BA, MA or Professional Practice.  Last year 90% of Fashion Folio students who applied were offered a place at a top University.

Our next Stage 1 of Fashion Folio starts in April

Thinking about summer already?

Thinking about summer already?  Thinking about studying a Central Saint Martins Short Course?  Check out some of the students we met in summer in 2015 for some insight and inspiration!

Fashion Drawing for Absolute Beginners
Céline Leconte – Fashion Drawing for Absolute Beginners

What’s your name and where do you come from?

My name is Celine and I’m French but I live in London, working as a General Practitioner.

You are studying Fashion Drawing for Beginners this week, what made you choose this course?

I recently accepted a place on the BA Theatre & Screen: Costume Interpretation course at Wimbledon College of Arts. Being a medical doctor, I don’t have any art background, nor have I done a Foundation course, so I chose Fashion Drawing for Absolute Beginners to prepare me for starting my BA, as fashion drawing is my weakest skill. The pace of the course was perfect as we started with the basics, helping us to gain the confidence to move on to more difficult drawing gradually. This way of teaching helped me to improve without realising and the on-going feedback helped us to learn from our mistakes effectively. The diversity of the class further enhanced my experience at Central Saint Martins as the different ages, skills, expectations and backgrounds in our cohort created a very open minded learning environment.

Wan Yuk Ng - Haute Couture Embroidery
Wan Yuk Ng – Haute Couture Embroidery

What’s your name and where do you come from?

Ng Wan Yuk and I’m from Hong Kong

You are studying Haute Couture Embroidery this week, what made you choose this course?

I chose to study this course as I love fashion and therefore wanted to study something fashion related. Also, in Hong Kong where I’m from, it is difficult to find a real, traditional and talented haute couture embroidery teacher. Luckily I found that teacher at Central Saint Martins Short courses. The learning environment at Central Saint Martins was fantastic and I’ve left the course with many haute couture embroidery techniques.

Rita Ceolato - Fashion Styling for 16-18 year olds
Rita Ceolato – Fashion Styling for 16-18 year olds

What’s your name and where do you come from?

Hi, I’m Rita and I’m from Italy.

You are studying Fashion Styling for 16-18 year olds this week, what made you choose this course?

I am studying Fashion already in Italy but I wanted to see the differences in teaching between Italy and London.  London is a very inspiring city to study in as there are such an eclectic mix of styles to see all around you. I’ve learned so much from this course and I want to return next summer to try out a tailoring or design course.

Nur Amani Marzoki - Service Design
Nur Amani Marzoki – Service Design

What’s your name and where do you come from?

Nur and I live between Malaysia and England.

You are studying Service Design this week, what made you choose this course?

I was involved in a project that delivers services to both supplier and clients, so this course was perfect for me. Service Design is a very fun and interactive course with a good balance between group activities and personal presentations. We learned numerous service design tools such as persona profiles and user journeys which will support me in my job. I am so happy to have found this type of course at Central Saint Martins, as I thought they only taught art and fashion. Thankfully I was wrong.

Megg Macedo Thurner - Fashion Design and Marketing
Megg Macedo Thurner – Fashion Design and Marketing

What’s your name and where do you come from?

My name is Megg and I’m from Brazil.

You are studying Fashion Design and Marketing this week, what made you choose this course?

As I am a Freelance Fashion Designer and Consultant, I wanted to learn more about the fashion business to help with the launch of my own brand next year, so this course was the perfect choice for me. I’ve learned so much about how a commercial collection works and all the steps we need to develop it. Most importantly I’ve learned the importance of being creative without forgetting about the consumer who ultimately will lead your brand. Previous to this course I studied Fashion Business Practice and Fashion Styling for Beginners and I wouldn’t hesitate to study another short course in future. I couldn’t be happier studying here at Central Saint Martins.

Julia Klokova – Experimental Fashion Drawing

What’s your name and where do you come from?

Julia and I’m from Kiev, Ukraine.

You’ve been studying Fashion Drawing for Beginners and Experimental Fashion Drawing Short Courses, what made you choose these courses?

I heard about these courses on Facebook and as I’ve been thinking about changing my career, I thought that studying some Short Courses at Central Saint Martins would be a good place to start.  Alexis Panayiotou has been an amazing and inspirational tutor and studying in the Granary Square building has been an inspiration in itself.  I feel like my drawing skills have developed quickly over these past few weeks and I’m happy that I can now draw without looking at the paper! I hope to study more Short Courses at Central Saint Martins next summer.

Caitlin Decker - Fashion Photography
Caitlin Decker – Fashion Photography

What’s your name and where do you come from?

Caitlin Decker from the USA but I’m currently living in Cambodia.

You are studying Fashion Photography this week, what made you choose this course?

I want to be able to photograph the clothing I make in an interesting and beautiful way.   Taking this course has taught me how to use my camera to its full potential and I’ve particularly enjoyed learning how different types of light work on bone structure and faces.  It has been fantastic learning from my tutor Leigh Keily, a true professional in the field and to also share ideas with fellow students who bring different styles and perspectives to the assignments.  London is an amazing city to study in with its wide variety of cultures, art and food, it is easy to take inspiration from everywhere. It feels like the city was built for creativity.

Simian Zhao - Art Direction for Fashion
Simian Zhao – Art Direction for Fashion

What’s your name and where do you come from?

Simian, I’m from China but currently living in London.

You have been studying Art Direction for Fashion, how has your experience been?

We have learned about the business side of the fashion industry and how to plan a fashion shoot from scratch.  This means considering everything from catering, to the weather, to basically everything! Our tutor Schelay McCarter is so well prepared, provides great guidance, and her advice on how to survive in the industry has been invaluable.  The Central Saint Martins building is breath taking and taking Short Courses that support my full time BA study at London College of Fashion has been such a wise choice.  I hope to take more and perhaps take an MA at Central Saint Martins in the future.  In London there is always something new to experience, be it a new bar, new exhibition, new restaurant, new event and I love that the city continues to surprise me.